Young shits april 2026 Runner up winner
Barefoot wine
CW: Julia Pignatella
AD: Tiffany Choo
On St. Paddy’s Day, beer gets ALL the glory.
Traditional wine etiquette is too pretentious & formal for the chaos of a St. Paddy’s pub crawl, making it hard to compete with beer.
BUT
Barefoot Wine isn’t a traditional wine.
It’s a toss your shoes off, dance on the dinner table, drink straight from the bottle, kind of wine.
It’s a wine that uncorks your barefoot side – that carefree, unfiltered, unpolished energy that makes its appearance in socks-off settings.
This St. Paddy’s Day, let’s empower drinkers to unleash that side of themselves.
By reframing Barefoot Wine as the bar crawl beverage that lets you release your inhibitions to a Natasha Bedingfield degree, we’ll convince St. Paddy-ers to forgo the beer and buy Barefoot instead.
NO SHOES. YES SERVICE
