WAYMO

CW: Julia Pignatella

Rideshares can feel risky for women — getting into a car with an unknown driver can create real concerns around safety and control.

Waymo removes that uncertainty. With no driver, there’s no power imbalance — just a consistent, controlled experience.

Waymo autonomous vehicles redefine rideshare safety — giving women the confidence to travel without the stress and risk typically associated with getting into a stranger’s car.

Waymo’s turning the tables

On International Women's Day, Waymo flips the script — asking male passengers the same type of invasive, uncomfortable questions women often face in traditional rideshares, highlighting the safety risks women face when traveling.

At the end of the ride, this series of screens will appear on Waymo’s dashboard:

Following the stunt, Waymo extends the experience into an OOH and Social campaign — giving more men a glimpse into the reality women face when traveling.

OOH

SOCIAL

Womens’ uncomfortable rideshare experiences are already commonplace on social media apps like TikTok.

Collab Posts

That's why WAYMO will partner with women who have already shared their crazy stories to take a free WAYMO ride.

Wearing a “Waymo Gets It” tee, they’ll create vlog-style collab posts showing a simple but powerful contrast: a ride without the questions, discomfort, or concern they’ve experienced in previous rideshares.

WAYMO x RAINN

We’ll sell the t-shirt and other “Waymo gets it” merch. Proceeds supporting RAINN, the largest anti-sexual assault nonprofit organization in the U.S.