WAYMO

CW: JULIA PIGNATELLA

AD: RUBY TYSON

Rideshares can be dangerous for women because they’re often getting in the car with an unknown man, leaving them vulnerable to gender-based violence.

WAYMO driverless vehicles boost confidence in female travel, freeing women of the usual stress and risk associated with typical rideshare options and guaranteeing they will not feel unsafe at the hands of their driver.

Waymo’s turning the tables

“WAYMO is annoying men with their new campaign about women’s safety… and we’re living for it”

On International Women’s Day, WAYMO will ask male passengers invasive questions regarding themselves and their plans, a situation women are used to experiencing in traditional ride-share options, in order to highlight the specific safety risks women face when traveling.

At the end of the ride, this series of screens will appear on Waymo’s dashboard:

Following the stunt, the experience will be turned into a social campaign so that all men can get a glimpse into the reality of traveling for women, and why WAYMO might be a safer alternative.

OOH

Womens’ uncomfortable ride-share experiences are already commonplace on social media apps like TikTok.

SOCIAL

That’s why WAYMO will partner with women who have already shared their crazy stories to take a free WAYMO ride.

In their new, “Waymo gets it” t-shirt, they’ll create a vlog-style collab post explaining how during their WAYMO ride they encountered none of the concerning behavior they had experienced in the past from typical ride-share options.

Collab Posts

WAYMO x RAINN

After the social campaign takes flight, Waymo will sell the t-shirt and other “Waymo gets it” merch, with proceeds supporting RAINN, the largest anti-sexual assault nonprofit organization in the U.S.