Coffee mate
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The rise of almond and oat-based creamers is undeniable — but in a crowded, competitive category, taste still wins.
Coffee Mate leans into what it does best: delivering indulgence in a world that’s already a little rough.
Life throws enough punches.
Make sure you at least have a coffee that punches back.
CW: Julia Pignatella
AD: Also Me! :)
OOH
Social
Coffee mate x Trip advisor
When on the go, the people want to know what the deal is for their morning cup of joe.
We’ll create collab insta posts and feature inquiries for Coffee mate in hotel lobbies as banner ads on TripAdvisor, reminding people that the right cup of coffee makes all the difference — and reminding hotels that Coffee mate is key to a satisfactory stay.
Little Free Library Style Coffee Creamer Storage
People did notice that you showed up at 9:07 for the 9am meeting.
You had toilet paper stuck to your shoe during the client presentation.
Everyone else checked the morning weather, noted the rain, and planned accordingly. You didn’t.
Placed in offices, break rooms, and orientation spaces, Coffee mate Little Free Libraries remind you that everyone has off moments - but even a small indulgence can help us from dwelling.
Coffee mate X Essie Collab
A freshly manicured hand holds a perfectly crafted cup of coffee — everything’s on track to at least start the day right.
Coffee mate teams up with Essie to harness that feeling.
PR boxes featuring a custom nail set and to-go creamers will be sent out to influencers to spark initial buzz.
Each polish shade is inspired by Coffee mate flavors — creating a curated set of wearable neutrals.
To bring it to life, users are invited to share their coffee moment on Instagram using their favorite creamer and #startyourdaywithadamnsmile for a chance to win the set and be featured on both brands’ accounts.
