Budweiser
CW: Julia Pignatella
AD: Ruby Tyson & Lauren Damaskinos
Budweiser has lived through 150 years of great stories, so it knows what it’s like to leave a lasting legacy.
The iconic brand reminds us that the spirit of past generations can still be found among us today in the moments we are most present in.
OOH
Lenticular Billboards
From one side you see the old can of Bud, but as you move the billboard changes to reveal the new can in full color.
Proof that over their 150-year existence, Bud’s remained pretty consistent.
SOCIAL
VINTAGE MOMENTS
We want keep making Bud a part of the moment.
So to bring things full circle we’ll partner with influencers to kick off a new trend of recreating vintage family photos.
As the trend takes off Bud will reshare these posts on its own socials using the hashtag #gotitfrommybud
Anyone who gets reshared will have a case of Bud sent to them.
Good Timers Series
Bud is collaborating with iconic Good Timers: older adults who’ve been around the block and have stories to tell.
Younger people will interview them in an Actors on Actors style video series showcasing intergenerational connections.
Digital
Ads that blend in so well will have Pinterest surfers clicking on them for inspo - driving traffic, sparking curiosity, and reframing Bud as the novelty beer choice.
As a continued proud sponsor of the FIFA World Cup, we’ll place Bud digital ad on associated ticketing partner sites.
The ads will use imagery from the last North American World up in ‘94 reminding fans of Bud’s constant presence in the big moments
merch
THE THEN AND NOW VINYL
Bud has always had a long standing relationship with the music industry.
We’re using that relationship to remind people that good things stay present.
With that in mind we’ve created a vinyl record with some of history’s most iconic songs on the A side, and their covers today on the B side.
THE Long Time Koozie
Bud knows that the best times are the ones you are a part of - so let’s make those moments last even longer.
In partnership with Stanley, we’ve created the Long Time Koozie.
Extra insulated and designed to keep your beer cold even longer, you’ll never miss another beat in a story, with a “quick trip” to the bar line.
ACTIVATION
Budweiser has been ever present over the years. Likewise, iconic fashion staples of the past are still celebrated today.
Here then, here now Vintage market Pop-ups
In the spirit of connecting past generations with the present, Budweiser’s vintage market pop-ups allow shoppers to browse through carefully curated selections of vintage clothes, organized by decade, and the opportunity to capture their newfound fit in the Budweiser photo booth!
To further fuel the fun, vintage budweiser merch will be hidden amongst the clothes racks! Will you find these coveted pieces?
To generate even more buzz, photos from the booth will be posted daily, so people have the chance to be featured on Budweiser’s socials.
